Utilize este identificador para referenciar este registo: http://hdl.handle.net/10437/5385
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dc.contributor.authorLopes, Paula Bela Rosa Luis-
dc.contributor.authorVarela, Miguel Nuno Abreu-
dc.contributor.authorCarrillo Durán, Maria Victoria-
dc.contributor.authorRosario, Filipe-
dc.date.accessioned2014-07-23T11:30:40Z-
dc.date.available2014-07-23T11:30:40Z-
dc.date.issued2012-
dc.identifier.issn1647-1989-
dc.identifier.urihttp://hdl.handle.net/10437/5385-
dc.description.abstractThe object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quantitative analysis and content analysis of the websites of Outdoor Advertising companies. As result of this research is possible to group the number of companies to each categories of outdoors. The major number of websites focused the communication to the localization of the outdoors in the different Portuguese cities.en
dc.formatapplication/pdf-
dc.language.isoporpt
dc.publisherISGpt
dc.rightsopenAccessen
dc.subjectPUBLICIDADE EXTERIORpt
dc.subjectOUTDOOR ADVERTISINGen
dc.subjectINTERNETen
dc.subjectEMPRESASpt
dc.subjectCOMPANIESen
dc.subjectESTUDOS DE CASOpt
dc.subjectCASE STUDIESen
dc.titleA Internet e a comunicação no mercado outdoor. Análise dos websites das empresas de publicidade exterior em Portugalpt
dc.typearticlept
Aparece nas colecções:IBER : International Business and Economics Review : Revista Internacional de Gestão e Comunicação, nº 3 (2012)

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